Ask for Evidence

Just quick post to draw your attention to:

Sense About Science - Ask for Evidence Campaign

Every day we are bombarded with scientific and medical claims: on advertising material, product websites, advice columns, campaign statements, celebrity health fads and policy announcements. But how do we know which of these are based on evidence? Even where there is some regulation, in advertising or trading standards, claims that are not based on good evidence keep reappearing. Sense About Science has launched a national campaign to change this. Ask for Evidence aims to get everybody asking advertisers, companies, government bodies and other organisations to set out the evidence they have for the claims they make.  If more of us – consumers, patients and voters - ask for the evidence, those making claims will expect to be held to account. To make this a success the campaign needs to reach as many people as possible. Ask for Evidence is supported by leading scientists, entertainers and community leaders, and many scientific and civic groups. Find out more and join them in supporting the campaign at www.senseaboutscience.org/a4e.